MAJESTICKS GC AND SEAMLESS DIGITAL ANNOUNCE GROUNDBREAKING PARTNERSHIP TO BRING DIGITAL ADVERTISING TECHNOLOGY TO GOLF
Majesticks GC today announced a new multi-year partnership that will see Seamless Digital’s cutting-edge technology integrated into the golf bags of the team comprised of Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter (injury substitute for Sam Horsfield).
The ground-breaking agreement is the latest integration of Seamless Digital’s dynamic advertising technology within sport, providing the ability to change the branding on golf bags in real-time and the opportunity for brands to create campaign-led messaging. The cutting-edge technology, first developed and applied in Formula One™ enables the team to connect with its fans and engage partners in new and exciting ways, and is a first in the world in golf.
"We are thrilled to have partnered with Seamless Digital to break new ground in dynamic advertising technology within golf. This partnership is a perfect example of our team's mantra of being 'excited by opportunity,’ said James Dunkley, Majesticks GC Team Principal. “Our game is changing and for us to be able to utilise the latest technologies is a great example of Majesticks GC embracing the future in sports marketing.
This has been a true passion project for our players, who have enjoyed sharing their ideas and feedback to make this digital first in golf come to fruition. We welcome Seamless Digital as an Official Partner of Majesticks GC and look forward to continuing to work on innovation together in golf."
“I have enjoyed inputting into the research and development with Seamless Digital to bring dynamic branding technology to golf. Everyone knows my love for F1 and at every opportunity I have looked to see what learnings we can take from the pinnacle of motorsport and apply to our team and sport,” said Ian Poulter, Co-Captain Majesticks GC “I can’t wait to use the first digital golf bag this weekend alongside my teammates and to see the reaction of fans, fellow players and our commercial partners.”
“We are delighted to become an Official Partner with Majesticks GC and launch the first integration of our dynamic branding technology outside of our work with multiple F1 teams and motorsport rights holders,” said Mark Turner, Founder and CEO, Seamless Digital. “Having world-class golfers such as Ian Poulter, Lee Westwood, Henrik Stenson and Sam Horsfield get excited by our technology and have a real input into its integration has been great for everyone involved”.
This feels like a seminal moment for our sports marketing division within Seamless Digital. Being able to change branding in real-time on a golf bag gives greater flexibility and value to teams and partners. Our technology enables more creative options for brands to communicate situationally relevant messages, and we are proving that our dynamic branding technology can be applied ‘in the action’ across many more professional sports."
This is the third partnership announcement for Majesticks GC in as many weeks, and is a showcase of the opportunities that the LIV format creates.